Identity

One should try to avoid following ubiquitous trends while designing a visual or corporate identity. In my opinion, moving in “parallel” to the given task in search of a concept or idea, leads to the most interesting and unexpected solutions which are laying outside of the first associative series.

Visual identity for Italian Institute of Culture, Moscow. Design of the contest’s visual identity for different events and exhibitions. Digital and print media. 2021—2022
Visual identity of the Journalism and Creative Writing Institute, Moscow. Design of the contest’s visual identity. Design of the catalog, promotional material, and the exhibition stand.
The Art and Media Contest for Students, Moscow. Design of the contest’s visual identity, catalog and promotional materials.
Branding of the International Cultural Project “Maslenitsa”. Logo, Corporate ID, Brandbook. Maslenitsa is also known as Butter Week, Crepe week, or Cheesefare Week, is an Eastern Slavic religious and folk holiday, celebrated during the last week before Great Lent, that is, the eighth week before Eastern Orthodox Pascha (Easter). Maslenitsa corresponds to the Western Christian Carnival.
Branding of the legal firm “Management Pro”. Logo, corporate ID, advertised image, business and promotional materials.
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